podcast

Snapshot Podcast #08 | Katrin Ohlmer (DOTZON)

Special Guest

Katrin Ohlmer

DOTZON

Date

2022/09/23

In this episode, we talk to Katrin Ohlmer, co-founder and managing director of DOTZON. DOTZON advises, among others, DAX and brand companies, organizations as well as regions and cities with a focus on branding in the digital space. The focus of their work is on new gTLDs, especially geoTLDS and cityTLDs.

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Timestamps

0:27 History of DOTZON’s development
2:15 Infrastructure of DOTZON, brand TLDS & ICANN selection process
4:42 Brand strengthening through own TLD using the example of Audi and MAN
7:53 Factors that make .berlin the most popular TLD
10:22 Factors of the evaluation of TLDs
13:06 geoTLDs vs cityTLDs in the portfolio
14:58 Advantages of international cityTLDs (.amsterdam, .tokyo or .nyc) for companies
16:02 Challenges for registries in the coming years
17:05 Measures at DOTZON against DNS-Abuse